China Mobile: Deepening its core business and cultivating core competitiveness
China Mobile enhances core competitiveness through brand building, deeply implementing its brand-leading initiative and systematically constructing a strategic brand system. Its brand value has exceeded RMB 310 billion, ranking among the top global telecom operators. Looking ahead, China Mobile aims to create a world-leading outstanding brand.
First, it will deepen its core responsibilities and businesses to strengthen brand leadership. It will consolidate the advantages of its “dual gigabit” network of 5G and gigabit broadband, enhance multi-dimensional computing power supply capabilities, launch national-level and industry-level capability platforms, and build first-class computing-network infrastructure. It will provide comprehensive, diverse, and cross-domain digital-intelligence services to empower the digital transformation of production methods, lifestyles, and governance, and create a first-class information service system. It will improve its global “road, station, and island” layout, promote the overseas expansion of high-quality products, and tell the brand story of Chinese enterprises well.
Second, it will strengthen technological empowerment to improve the brand’s value. China Mobile will strengthen its national strategic scientific and technological force, and focus on computing networks, capability platforms, artificial intelligence, 6G, big data, and other fields through the “BASIC6” innovation plan, helping achieve high-level technological self-reliance and self-improvement and enhancing international influence and discourse power. It will deepen the “one body, five rings” innovation layout, creating a stronghold for scientific and technological breakthroughs, a source of original technologies, and a highland for science and technology talent. By leveraging its role as chain leader, it will upgrade the “ten, hundred, thousand” partnership program, promote integrated industrial development, and help build a modern industrial system.
Third, it will fulfill social responsibilities to improve brand reputation. It will safeguard network and information security, serve coordinated regional development, support the Belt and Road Initiative, promote digital-intelligent rural revitalization, empower carbon peaking and carbon neutrality, and demonstrate the image of a trustworthy central enterprise with strength, responsibility, and warmth. It will promote the upgrading of information consumption, provide customers with rich brand experiences, and build a “high-quality” service image. Through the “heart-level service” system, it will shape a “high-quality” reputation.
General Technology Group: Enhancing development strength through quality improvement
General Technology Group is an important state-owned backbone enterprise that has long been engaged in advanced manufacturing and technology services, medicine and healthcare, and trade and engineering services. It helps enhance the awareness, reputation, and influence of Chinese creation, Chinese quality, and Chinese brands through scientific and technological progress and quality services.
Scientific and technological innovation builds development strength. As the only central enterprise with machine tools as its core business, the Group regards the development of high-end CNC machine tools as its primary business and strengthens the linkage between technological and brand innovation. It will actively serve the strategy of building China into a manufacturing power, continuously enhance the scientific and technological content and technical value of its brand, and strive to create a first-class brand that matches its scale, status, and development vision.
People first highlights a high level of Chinese quality. As a central enterprise with pharmaceuticals and healthcare as its core business, the Group actively serves the Healthy China strategy and is committed to providing high-quality health products and medical services covering prevention, treatment, rehabilitation, and elderly care. It will pay attention to the diverse physical and mental health needs of people at different stages of life, and build a new people-oriented, all-industry, all-scenario, and all-life-cycle healthcare ecosystem.
Shared benefits for the world help Chinese brands go global. As one of the earliest Chinese enterprises to “go global,” the Group has introduced advanced technologies and equipment to serve China’s economic development, focusing on key sectors such as energy, power, rail transit, automotive manufacturing, and pharmaceuticals. It promotes Chinese products, technologies, standards, and brands to the world. On the new journey ahead, the Group will better serve high-quality Belt and Road cooperation, shoulder its mission in facilitating domestic-international dual circulation and green, low-carbon, circular development, deeply participate in connectivity and international capacity cooperation, and help improve global economic and social development and people’s well-being.
China State Construction Engineering Corporation: Adhering to a new path of green and low-carbon development
On the new journey in the new era, China State Construction Engineering Corporation is strengthening innovation as its primary driving force, polishing the innovative character of the China Construction brand, and supporting Chinese modernization.
The Group has strengthened its brand advantages through strategic innovation by setting the “One Innovation, Five Strengths” strategic goal, focusing on creating a world-class enterprise with global competitiveness in five areas: value creation, innovation leadership, brand influence, international competitiveness, and cultural soft power. It has established CSCEC Innovation and CSCEC Digital Technology, focusing on strategic emerging industries and future industries, cultivating specialized and sophisticated enterprises, building a source of original technologies, developing new quality productive forces, and forging sustainable development competitiveness.
The Group uses technological empowerment to lead industry development. Its independently developed “Aerial Building Machine” can provide a complete solution for construction work ranging from 100-meter-level super high-rise residences to 500-meter-plus skyscrapers; the “zero-altitude house” has achieved breakthroughs in key technologies such as ultra-low energy consumption and intelligent control, allowing people to enjoy a plain-region living experience even on the plateau; new rapid construction technology was successfully applied in the renovation of Building No. 8 in Beijing’s Huapi Factory Alley, achieving smart prefabrication in the factory and building houses “like making cars.”
In addition, the Group adheres to green and low-carbon development. At the CSCEC Binhu Design Headquarters in Chengdu, it used independently developed “photovoltaic-storage-direct-flexible” technology to create a model “zero-carbon building.” In Wuliangsuhai, it innovatively applied an ecological restoration and treatment construction model, reducing the flow of 1 million cubic meters of yellow sand into the Yellow River each year. At the Temburong Cross-Sea Bridge in Brunei, it adopted a “no-touch-ground” construction method to solve environmental protection challenges in primary forests and swamp wetlands, becoming a vivid example of green construction.
China National Gold Group: Strengthening brand influence through scientific and technological innovation
As the only central enterprise in China’s gold industry, China National Gold Group strengthens its strategic brand coordination capabilities and is committed to building a gold brand with greater influence and stronger competitiveness.
Focusing on key areas, it continuously enhances its scientific and technological innovation capability. It has established close partnerships with a number of well-known universities such as Central South University and University of Science and Technology Beijing, jointly building national-level innovation centers and industry think tanks, and jointly training top technical talent and outstanding engineers. Its R&D and innovation capabilities are strong, and it has steadily advanced national innovation projects. It is accelerating the construction of an original technology source for the gold industry, and its independently designed and built full-process expansion line for silver powder effectively ensures the safety and stability of the domestic high-end silver powder raw material supply chain.
Keeping in mind the “big picture of the country,” it continuously enhances industrial control capability. It has integrated into the new development pattern by cultivating the “China Gold” jewelry brand with more than 4,000 stores nationwide; it has deepened reform efforts and completed the key tasks of the three-year state-owned enterprise reform action, while also advancing the deepening and upgrading action; and it has proactively served the Belt and Road Initiative, investing and establishing multiple gold production bases in Central Asia and Africa. It has also deeply participated in rural revitalization through key projects.
With a focus on people’s well-being, it continuously enhances safety support capability. It proactively participates in the new round of strategic mineral resource exploration to ensure that strategic mineral resources such as gold and copper remain firmly in its hands, significantly improving resource security. It contributes to the carbon peaking and carbon neutrality goals, actively fulfilling social responsibilities in ecological restoration, emergency rescue, and disaster relief. It also prevents and resolves major risks, and while addressing a large number of issues that constrain high-quality development, it effectively prevents and resolves capital, financial, and legal risks.
CNNC: Pursuing self-reliance and self-strengthening to become an industry leader
China National Nuclear Corporation closely integrates brand building with key tasks such as creating an original source of innovation in the nuclear field and building a modern industrial chain leader in the nuclear industry. It strengthens the nuclear energy brand as a “ballast stone” and gathers innovation resources, leads industrial development, and reinforces safety support in a more economical, effective, and reliable way. By promoting high-level self-reliance and self-strengthening in science and technology, its fourth-generation nuclear high-temperature gas-cooled reactor has entered commercial operation, China’s fast reactor has formed a complete scientific and technical system, and major scientific and technological achievements such as the new-generation “artificial sun” continue to emerge. The “three-step” development strategy of “thermal reactor – fast reactor – fusion reactor” is being steadily advanced.
As an enterprise group providing integrated solutions across the nuclear energy industry chain, CNNC is committed to becoming an international leader in nuclear science and technology, and strives to enhance the value of its nuclear energy brand. It clarifies its brand personality, deepens brand heritage, places brand culture construction in an important position, promotes brand-building capability, and continuously cultivates core competitiveness and influence, making every effort to build a globally renowned Chinese brand.
At the same time, CNNC continues to polish the “golden business card” of its nuclear energy brand. It strengthens positive publicity and nuclear energy science popularization, shaping the brand image of a practitioner of the strong-nation strategy, a market leader in the nuclear industry, and a pioneer of future human energy. It also continues to expand brand influence and communication power, creating the CNNC Culture Brand Week and, under the theme “Infinite Nuclear Power, Co-Creating the Future,” allowing the public to experience the wonder of nuclear technology up close and making the CNNC brand increasingly warm, vibrant, and engaging.
In the future, CNNC will carry forward the spirit of “two bombs, one satellite” and the “four everything” nuclear industry spirit, and will strengthen the strategic support for Chinese modernization with the ambition to serve the nation through nuclear power.
Southern Power Grid: Deepening the responsibility base and lighting up a better life
Southern Power Grid empowers brand-strengthening national strategy through brand-strengthening enterprises, bringing the brand image of “A Warm Connection to Every Home” into thousands of households and adding a bright energy brand color to high-quality development.
It is committed to lighting up people’s better lives and deepening the brand’s “responsibility” foundation. It has built 19 major West-to-East Power Transmission channels, transmitting more than 3 trillion kWh of electricity in total, achieving broader and more efficient resource allocation. The power supply reliability in the Guangdong-Hong Kong-Macao Greater Bay Area has reached advanced world levels. Rural power supply reliability has reached 99.88%, and charging infrastructure now covers all townships.
Serving high-level technological self-reliance and self-improvement, it shapes the brand’s “innovation” character. It has successively built a number of world-first UHV DC projects, and the Kunliu-Long DC project created 19 world-first power technology achievements. It independently developed the world’s first megawatt-level floating wave energy power generation device, “Nankun,” and China’s first power-specific main control chip, “Fuxi,” and released the country’s first power Internet of Things operating system, Power Harmony OS.
Empowering the construction of Beautiful China, it demonstrates the brand’s “green” qualities. It proposed the concept of a “digital power grid,” deepened digital-green synergy, and promoted the construction of new power systems and new energy systems. The five provinces and regions served by Southern Power Grid have surpassed 100 million kW of new energy installed capacity, with non-fossil energy accounting for 59%, reaching world-leading levels among comparable power grids. A clean power supply pattern has basically taken shape. It invests more than RMB 120 billion annually in building digital power grids and creating a clean energy chain.
Supporting the Belt and Road Initiative, it has promoted Lancang-Mekong regional energy and power cooperation, with cumulative electricity trade exceeding 70 billion kWh. It has initiated regional power enterprise summit mechanisms such as those for Lancang-Mekong countries and China-Japan-Korea, and trains hundreds of international power professionals each year for the Lancang-Mekong region.
State Power Investment Corporation: Empowering sustainable development with green value
State Power Investment Corporation takes brand building as a major issue in enterprise reform and development, planning and promoting it in a coordinated way, and making steady progress in brand strategic coordination, systematization of work, management effectiveness, and internationalization.
With the mission of “creating green value,” it is a pioneer in comprehensive clean energy development. As of September 2023, clean energy accounted for more than 70% of its installed capacity. Its clean heating installed capacity has reached 3.176 million kW, serving more than 1.01 million people. In support of desertification control, it has completed more than 44,000 mu of photovoltaic sand control. It has innovatively launched the “Snow Carbon N Action,” promoting deep coupling of different power sources and application scenarios, and was the first in the country to create a village-level integrated smart zero-carbon power plant project in Lankao, Henan, integrating micro-wind turbines, photovoltaic carports, energy storage, charging piles, and discharging piles.
With the characteristics of “green development and environmental protection,” it helps clean and low-carbon energy transition in Belt and Road partner countries. By the end of 2022, its overseas projects covered 38 Belt and Road partner countries, and clean energy accounted for 65% of its overseas installed capacity. After the Kazakhstan Zhanatas Wind Power Project began operation in 2021, it saves 109,500 tons of standard coal and reduces carbon dioxide emissions by 289,000 tons annually. The Saudi Red Sea Integrated Smart Energy Project uses all-clean energy on the power generation side and can reduce carbon dioxide emissions by about 567,000 tons each year, supporting green and sustainable development.
Using the storytelling of green development as a vehicle, it makes green the background color of its brand. This year, at the China Brand Day Expo, it grandly launched the “Guohe No. 1” modern industrial chain exhibition area and released the IP image of the “Guohe No. 1” brand, a landmark achievement of independent third-generation nuclear power and a major national science and technology project. It also held a “Green Future” media day to tell good stories about green development. On its official WeChat account, it created a “State Power Investment Brand Store,” which now includes 21 green energy products and technology brands.
(Excerpted from the SASAC website: http://www.sasac.gov.cn/n4470048/n29955503/n30329277/n30329366/c30342293/content.html)
